YouTube CEO Chad Hurley said the company (acquired by Google) “is going to move in direction” of rewarding video creators for their content, as part of a panel discussion at the World Economic Forum meeting in Davos.
Attendee Jeff Jarvis taped the statements and posted them to his blog.
“In terms of paying users revenue against the content that they’re uploading,” Hurley says, “we’re definitely going to move in that direction, but we didn’t want to build a system that was motivated by monetary reward, we wanted to build a true community around video. When you start out with giving money to people from day 1, they’ll just switch to the next provider…that’s paying more. so we feel that we’re at a scale now that we’ll be able to do that and really be able to have a true community around video.”