Big Pharma Spends Almost Double On Advertising, Compared with R & D
ScienceDaily (Jan. 5, 2008) — A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.
he researchers’ estimate is based on the systematic collection of data directly from the industry and doctors during 2004, […]




